TikTok Expands Out of Phone Program, Partners with HOPE Hydration

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Today, TikTok is excited to announce the expansion of its Out of Phone program, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.

Building on the success of its retail and billboard integrations, TikTok is introducing four new partners - Curb, Westfield Malls, Rockbot, and Hope Hydration - which significantly adds more screens across vehicles, shopping malls, retail locations, fitness centers, airports, and local businesses nationwide. This marks the next phase of TikTok's commitment to making its most engaging content and campaigns more accessible wherever people are.

TikTok is expanding its presence in premium real-world environments through four new partnerships:

• HOPE Hydration: TikTok is bringing its content to Hope Hydration’s HydroStations™, which dispense free, chilled water in some of the busiest places on Earth — from Times Square to the world’s top music festivals. Each station features a 55” digital screen, transforming hydration into a high-impact media moment while eliminating single-use plastic. From grabbing a drink to catching the latest trends, these stations bring a refreshing blend of hydration and entertainment to high-traffic spaces.

"We created the Out of Phone program to give brands and creators new ways to connect with audiences in the moments that matter - whether they're walking through a city, shopping with friends, or traveling across the world," said Dan Page, Global Head of Partnerships, New Screens, TikTok. "These new extensions unlock even more real-world opportunities for discovery and connection, powered by TikTok and its vibrant community."

“As a company that uses outdoor ads to fund free and clean drinking water, our mission has always been to maximize our impact on the planet while maximizing impressions for our partners,” says Cristina Gnecco, Co-Founder and Head of Global Partnerships at HOPE Hydration. “We are thrilled to partner with TikTok on their ‘Out of Phone’ program as it perfectly aligns with that mission and provides a powerful way for brands to meet people where they are – offering opportunities for connection, creativity, and sustainability.”

These expanded Out of Phone offerings are now live in the U.S., joining previously launched networks across BCTV, Bull Media, C-Screens, GSTV, Ivee, Loop TV, NRS, Proxymo, ReachTV, Rockbox, Screenvision, UB Media, Volta, Wally, and Zanzar. Together, these partners help bring the joy of TikTok well beyond the mobile screen - embedding it into everyday moments around the world.

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