Forbes & HOPE Hydration partner to bring event attendees a premium hydration solution and a new, unique advertising platform

HOPE Hydration returned for the third consecutive year as the preferred water vendor for the Forbes 30 Under 30 Summit in Columbus, OH. The activation included a pilot NFC technology launch—embedded NFC tags in water bottles and NFC readers in stations that enabled a gamified refill leaderboard. The activation generated 237K+ OOH impressions and diverted 2.0K+ plastic bottles. The NFC pilot was a major technological milestone, bridging digital interactivity with physical engagement and proving the potential for real-time analytics, gamified sponsorships, and interactive screen experiences.